Sunday, January 22, 2012

What happened 37 seconds ago?

Did you ever think about a great idea but then gave up on thinking and forgot about it? Did you ever see someone else talk about an idea that you thought of in the first place? Did you know that merely a minute ago you missed another opportunity of your life to be happy, rich and famous?

Human brain is a constant idea generator. The sad thing is that every generated idea lives only 37 seconds in our mind according to all major research institutions. Majority of people forget about their ideas or even worse do not consider them to be worthy of consideration. Every 37 second period that can change our lives forever just ticks away in most of the cases. We do not care because we have thoushands of seconds and there is no panic at all. What a sad picture? Isn't it?

Usually ideas come to us in our dreams, fantasies, meetings, discussions or while we watch tv. I remember people striking in front of Wall Street saying they were 99%...sad but true 99% of people do not realize that they have ideas inside their heads. And who gets to be in this 1% group?

According to Forbes there are only +-1200 billionaires in the world that changed the whole world with their "crazy ideas"...look at craziest ratio when adding the worlds total population. It makes 1% if you add up thousands of multi-millionaires to that list.  I am not even mentioning great scientists, artists, public figures and authors.

What is our difference from these guys? The secret lays in our attitude towards our ideas and what we do after 37 seconds when our next idea is generated and is waiting to be modified.
Here is the list of 5 things we do to kill our ideas as soon as they appear:

1. We do not write them down. Why bother it is just an idea. Who cares if someone else thinks of the same idea and does Google, Facebook, Twitter or Youtube? Who cares if someone else changes lives of millions and gets all the benefits from it? So next time when you have some idea banging on your door just note it down. The best memory can not replac a written piece of paper. In the worst case someone else will find your paper and make fortune out of it.

2. We do not discuss our ideas? We discuss what we eat, what is in fashion and what is in news for hours. We discuss all the "significant" issues in the world but not our ideas. They do not deserve our attention at all. Why is that? Well may be our childhood had lots of cases when we were told to stop being "silly", "crazy" and "outstanding"...we were constantly told to be "normal". So as a normal person we prefer to discuss normal things instead of million dollar projects or dreams that take our breath away.

3. We tell our idea to "stupid" people! Let me bring Victor Antonio's (Sales Influence Coach) definition of "stupid". According to him there are 3 types of stupid people. First type is the one that does not know. Second Type is the one who knows that he does not know. And finally the Third Type which knows that he doesn't know but pretends to know. Please be aware of such people and be carefull when you share your ideas with people. Be more "selective" when giving out ideas like Wikipedia, Iphone or Ebay to people who have no prior knowledge or expertise in that field.

4. We do not believe that our ideas cost a penny. Any venture, project or business was projected in someones head and then with the power of belief built from a scratch. Global brands were just ideas once. But some people believed that they can make it big time. So anytime you have doubt about your potential to come up with some outstanding idea just remember you define the price tag. You decide whether it is just local shop or multi-national chain of retail stores. (Wal-Mart) 

5. We don't take action! We all want everything from life but when it comes to "action" part most of us suck at it. Why? Because we are too lazy, too comfortable, too smart, too satisfied and too sarcastic. Ideas hate when they are treated with less action. They require massive amount of energy and time. Trial and error. Go until the end. Never give up and make it happen! This is what usually quality people hear in their heads.
Others hear voices such as "Stop before getting screwed", "Better to be safe", "Why bother", "They are lucky". People hate action especially if it is not materially rewarded. If not so nobody would work from 9 to 6. Trust me. People hate doing what they do but money silences them. Imagine working for your own idea that will not only change your life but also will transfer other lives. What if your idea will feed millions of families. What if you become more valuable to your community? Think about it.

My advice:
When any idea strikes you next it in the middle of the night...wake up and run to get pen and paper. Write it down. Discuss it with your "head-mates". Believe in yourself and your ability to make this idea work. Share this post with others who matter to you. Who knows what doors are waiting for you to open them? Only you know! Make one little step towards your dream. Be it consultance, personal development, a book or a meeting. Grab the opportunity and do not waste your 37 seconds!
Good luck!